Tracking links ≠ preferred URL
SEO URL & Meta Ops is the Tools.Town cluster for campaign parameters, canonical signals, and social/search previews. Mix them up and you risk duplicate URLs in analytics — or a Facebook share that picks the wrong image.
Already shipped: Open Graph image size & safe zones. Pair with /api/og/ when you need programmatic OG images.
Workflow
Campaign
Build UTM links for ads and email — never as the canonical.
→
Canonical
Point search at the clean preferred URL.
→
Open Graph
Preview title/image before posting; check safe zones.
→
SERP meta
Title/description length with SERP preview tools.
Start here
Marketer
Tag launch links with UTM Builder.
SEO
Fix duplicate URLs with Canonical Tag Generator.
Content
Preview OG before social posts.
Dev
Ship OG images via /api/og/ product API.
Tools
| Tool | Best for |
|---|---|
| UTM Builder | Campaign query params |
| Canonical Tag Generator | <link rel="canonical"> |
| OG Image Preview | Social card check |
| Meta Tag Generator | Basic meta bundle |
| Meta Description Tester | Length / snippet feel |
| SERP Preview | Title + description mock |
| Sitemap XML Generator | URL lists for search |
| Schema Markup Generator | JSON-LD starters |
Use cases
- Tag product-launch links with UTM
- Fix duplicate URL with canonical
- Preview OG before a social post
- Trim meta description before publish
- Add FAQ schema to a blog post