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Real-world workflow

Use Case

Tag Product-Launch Links with UTM

Build consistent utm_source / utm_medium / utm_campaign links for a product launch without polluting your canonical URL.

16 August 2026 By Tools.Town Team 5 min read

Steps

  1. Decide naming: utm_source (newsletter, twitter), utm_medium (email, social), utm_campaign (launch-2026).
  2. Open UTM Builder.
  3. Paste the clean product URL (no existing junk params).
  4. Generate one link per channel; store them in your launch sheet.
  5. Confirm the page canonical is still clean via Canonical Tag Generator if unsure.

Frequently Asked Questions

Do I change the page’s canonical for the launch?

No. Keep canonical clean. Only the links you send in email/ads get UTMs.