Why a modular scale beats arbitrary sizes
When font sizes are chosen ad hoc (12, 14, 16, 20, 24, 32, 48…) the differences between them are inconsistent — sometimes 2px, sometimes 8px, sometimes 16px. A modular scale applies the same multiplier at every step, so the visual distance between levels feels uniform even as the absolute pixel sizes grow.
The seven standard named ratios
The named ratios have musical origins — the names refer to musical intervals. A Perfect Fourth has a frequency ratio of 4:3 (1.333), meaning the A above middle C vibrates at 4/3 the frequency of the E below it. Applying this ratio to typography gives sizes that feel harmonically related, which is why designers reach for it.
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