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Margin & Markup Calculator

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Price from cost using margin % or markup %, or reverse from a selling price.

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Client-Side

Margin = profit ÷ price. Markup = profit ÷ cost. They are not the same number.

Pricing

  • Price$100.00
  • Profit$25.00
  • Margin25%
  • Markup33.33%

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  title="Margin & Markup Calculator">
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How to Use

  1. 1 Enter product cost
  2. 2 Choose margin %, markup %, or selling price mode
  3. 3 Enter the target value
  4. 4 See price, profit, margin %, and markup %

Features

  • Margin vs markup clarified
  • Price from either target
  • Reverse from selling price
  • Profit + both percentages
  • Client-side

Why it Matters

Teams confuse margin and markup constantly. A 25% margin is not a 25% markup — this tool shows both so pricing stays honest.

★★★★★

Margin = profit ÷ price. Markup = profit ÷ cost. Use either to set a selling price from cost.

Frequently Asked Questions

What is margin?
Profit divided by selling price.
What is markup?
Profit divided by cost.
Why can margin not be 100%?
That would require infinite price relative to cost.
📖

Want to understand the math?

Browse all guides →
Margin vs Markup
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Margin vs Markup: The Difference That Changes Your Price

Margin divides profit by price; markup divides profit by cost. Same profit, different percentages — and mixing them up underprices your product. Formulas, a conversion table, and worked examples.

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Price a Product With a Target
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Price a Product With a Target Margin

Turn a unit cost and a target margin percentage into a selling price — and see the markup you actually applied.

16 Aug 2026

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US Money Ops — Sales Tax, Pay, Pricing & Doubling Tools

Hub for Tools.Town everyday US money math: add or extract sales tax, convert hourly and salary pay, price products with margin or markup, and estimate doubling time — free, in-browser.

16 Aug 2026

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